A blog reflects 
the interests, thoughts and opinions of people. A corporate blog is a blog Indeed, this communication tool enables published by or with the support of an organization to reach that organization's goals.multiple users to post easily their diaries of their thoughts to a website or even displayed it in a chronological way. Those texts are most of the time enriched with external links and opened to be commented by the readers.
People can make use of corporate blog instead of meeting customers or suppliers abroad. 
If we respectively compare corporate blogs and internet advertising, corporate blog definitely is more credible and reliable as it provides more authentic information, which considerably improves the brand image of the company. The readers or customers of the company will likely feel more involved in the development of products and confidence to the products of the company.
Furthermore, readers or customers do not have to wait for the weekly one page updated or for the monthly magazine as the information is available for everyone at the same time which is time consuming. The spread of the brand image in corporate blog provides even more dimension as compare to magazines advertising.
Moreover, corporate blogs provide a fast way to join the customers' discussions, provide tips and insights or receive feedback. It can give the customers a medium to voice out their opinions, since direct feedback is encouraged through the built-in commenting function.
Therefore, businesses cannot only increase their transparency but close the gap even further by engaging in personal conversations with their readers. Indirectly, corporate blogging play a vital role as a new marketing communication tool for most of the companies to enhance their sales or even maintain the company brand image.
These are some of the successful corporate blogs:
Kodak's Ofoto.com
Ofoto Blog is used to get feedback and resolve issues with Brownie, a new beta Mac application
Bplans.com
Bplans Blog is a great extension of Bplans.com, an informative site for entrepreneurs starting a new business. It's owned by
800-CEOREAD
The CEOREAD gives great reviews on the business books sold on the main site.
But there are still some disadvantages of corporate blogging which it can be tricky to drag public comment out of a company without knowing the company thoroughly and make many organizations look like disorganization with multiple tones and opinions. Moreover, if the corporate blogs are poorly written which may lead to reveal incompetence on his part of the writer. In conclusion, there are the pros and cons when conducting the corporate blogging but if the company can cope the disadvantages, there will not be a limitations to them.
4 comments:
Corporate Bloging has become hot discussed issue in corporate world nowadays. Your post has some interesting points that can be make further reference. Expect more from your blog. :)
Since corporate bloging had become a hot discussed issue, but still it has its own benefit and disadvantage,just depends on the point of view. May be you can try to post more research about this.
Very work for the multimarketing.....Spread your business to the world thru this blog.
Thx for the comments.... we will try to do some research and write more about it. :)
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