Saturday, June 28, 2008

The Application of Pre-paid Cash Card for Consumers

Pre-paid cash card is an electronic cards which has monetary value loaded into it and it is rechargeable. This electronic cards had improved our daily life become more convenient and we do not need pay extra charges for it. It is easily to be used, just tap the pre-paid cash card on the entry card reader.

Touch 'n Go

Example of the pre-paid cash card in Malaysia is the Touch ‘n Go card. It is an electronic purse that can be used at all highways in Malaysia such as the PLUS, major public transports in Klang Valley such as RapidKL , selected parking sites and theme park. It uses contactless smartcard technology and looks similar to a credit card. The consumers can use it widely around the Malaysia

Apart from that, user can continue using the card as long as it is pre-loaded with electronic cash. User can reload the card at toll plazas, train stations, Automated Teller Machines, Cash Deposit Machines, Petrol kiosks and at authorised third party outlets. It is very convenient to all the users in terms of saving their time from a long queue with an efficient speed of paying and do not require any cash on hand. Below is the Touch 'N Go Electronic Payment System (EPS) flow.

Click on the image to enlarge it.


For further information about the Touch ‘n Go card, click on the image below;

Octopus

In Hong Kong, the Octopus card which had been internationally recognised, is a contactless stored value smart card that can be rechargeable that used to transfer electronic payments through online or offline systems in Hong Kong. It is widely used for all the public transport in Hong Kong, on-street parking meters, car parks, and other point-of-sale applications such as service stations and vending machines. According to the Octopus Cards Limited, operator of the Octopus card system, there are more than 16 million cards which more than twice the population of Hong Kong. The cards are used by 95 percent of the population of Hong Kong aged 16 to 65, generating over 10 million daily transactions.

There are two main types of Octopus card which are the On-Loan and Sold; and two less common types which are the Airport Express Tourist and the Mass Transit Railway Airport Staff. On-Loan cards are issued for usage in day-to-day functions, primarily for fare payment in transport systems. They are further classified into Child, Adult, Elder, and Personalised categories, with the first three based on age and different amounts of fare concession. On-Loan cards are anonymous; no personal information, bank account, or credit card details are stored on the card and no identification is required for the purchase of these cards except Personalised cards.

For further information about the Octopus card, click on the image below;


EZ-link

Another example in the Singapore is the EZ-link card which link the ez-link card to the consumer’s credit card account. In addition, there is a multi-purpose machine for the consumers to carry out all the ez-link card transactions through the General Ticketing Machine (GTM) such as top up the value or check the balance of the ez-link card. It widely used in food and beverage such as McDonald’s restaurants; convenience store such as 7 Eleven; government services such as National Library Board; private bus services such as Metro Tours Singapore; shopping, retail and leisure.

For further information about the EZ-link card, click on the image below;

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